Challenging Hegemony: The 2019 Election in Indonesia

Challenging Hegemony: Nurhadi-Aldo and the 2019 Election in Indonesia” (DOI: 10.1080/00472336. 2020.1748896) is a new article by Timo Duile of the Department of Southeast Asian Studies, Bonn University, Germany and the Faculty of Social and Political Science, Hasanuddin University, Makassar, Indonesia.

The abstract for the paper states:

During the highly polarised 2019 presidential election campaign in Indonesia, calls for not voting for either of the two candidates (golput) were stronger than in previous elections. This article analyses the social media phenomenon of Nurhadi-Aldo, a fictional presidential and vice presidential candidate duo, as a campaign for golput, reaching hundreds of thousands of Indonesians on Instagram, Facebook and Twitter. Drawing on Gramsci’s concept of “common sense,” this article suggests understanding the fictional Nurhadi-Aldo election campaign within the context of a hegemonic social bloc which relies on a political language through which marginalised groups cannot express their aspirations in terms of their economic identity. Rather, the language of religious morals and reactionary nationalism is the default stance. An analysis of the issues, arguments, symbolism, and language used in Nurhadi-Aldo memes suggests that the campaign offered a new style of golput campaign since it used language and political symbolism that ran counter to the political language of the ruling social bloc.

This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.